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Haute Couture Week: Day 1 & 2

VANITYTENN

While some designers took advantage of the physical presentation format to show their pieces, digital presentation also has its advantages, and if you know how to exploit them you can generate a fashion-meets-videogames collection, being the case of Julien Fournié (I.G. @julienfournie) who for his collection “First Squad” took advantage of both his level of creativity and aesthetics as well as his admiration for superheroes and the aesthetics of video games, who in this era have achieved effects as realistic as life itself. If there is something that both fields have in common is customization, and that is why the designer collaborated with PUBG Mobile, offering its players the possibility of creating their own identities.

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The outfits of French designer Julien Fournié soon to be stars of the PUBG Mobile video game

archyde

It is an unprecedented and explosive partnership. PlayerUnknown’s Battlegrounds (PUBG Mobile), the first royal battle video game on mobile, will work with the French style Julien Fournié, from the eponymous haute couture house. The announcement was made on Wednesday during Paris Fashion Week Haute Couture. “It is in development and it should emerge soon, perhaps for Thanksgiving”, advises Julien Fournié, near the Parisian.

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Alta Costura en la era digital pero con la esperanza de volver a recibir público

RFI

Pese a un retorno progresivo a la normalidad, París abre este lunes las pasarelas de Alta Costura con algunos desfiles presenciales mientras que otras, como la casa de costura Julien Fournié, optaron una vez más por la fórmula virtual.

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Paris fashion houses make tentative return to the catwalk

AFP/RFI

Pascal Morand, president of France’s Federation of Haute Couture and Fashion, told AFP there was “a very strong appetite to return to the physical.” But he was not ashamed to deploy the word “phygital” for the current state of affairs. “It won’t be one thing or the other. It will be both, and it’s a sign of innovation,” he insisted.

We aren’t going to do a live show knowing that the opinion-makers from China, Saudi Arabia, Qatar and the United States can’t come” .

Julien Fournie to AFP