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Paris fashion houses make tentative return to the catwalk

AFP/RFI

Pascal Morand, president of France’s Federation of Haute Couture and Fashion, told AFP there was “a very strong appetite to return to the physical.” But he was not ashamed to deploy the word “phygital” for the current state of affairs. “It won’t be one thing or the other. It will be both, and it’s a sign of innovation,” he insisted.

We aren’t going to do a live show knowing that the opinion-makers from China, Saudi Arabia, Qatar and the United States can’t come” .

Julien Fournie to AFP